The Lure of “Exposure” For Writers

There’s been lots of buzz lately on-line about how often even established authors get requests to submit their writing for free, or even speak somewhere for free.

The lure is “exposure.”

These pieces make me wince with recognition.  I’ve been publishing fiction and nonfiction about children of Holocaust survivors for over thirty years and I’ve keynoted three international Holocaust conferences.  I was traveling to Florida for a conference not so long ago, and months in advance contacted a local Holocaust Museum to let them know I’d be in town.  I asked if they’d like me to speak there about my work’ given its recognition in the U.S. and abroad.

They did.  But they had no interest in paying me even a token speaking fee for my time.  Why?  Because they insisted speaking there would get me good “exposure.”

I explained that I wasn’t a newbie, that speaking was work, that I planned all my talks and readings extensively.  After all, I was a writer and this was my business, not a hobby.  They didn’t bother replying.

sigh2-609x430I guess they thought I was nervy to ask to be compensated for my time.  I’m happy to report, though, that this happens to me rarely.  Now and then a new magazine might ask me to submit a story and say they’d be happy to “consider” it.  I thank them for their interest, and say I don’t write “on spec.”

If an editor knows my work well enough to ask me for a piece, I’m delighted to edit it as much as necessary to make it meet her or his requirements.  For one recent anthology, I did almost ten drafts of a story because I knew the editor, Derek Rubin was on target with his suggestions and I wanted to work with him to shape the story into something successful and polished.  He was going to take the story once it was “done” and I loved working with such a gifted editor.

promisedBut I don’t have the time anymore to supply people with material they can reject–that’s exposure I don’t need.

Lev Raphael is the author of 25 books in genres from memoir to mystery which you can find on Amazon.

(updated 7/25/2015)

The Writer’s Ultimate Guide to Social Media

social_media_strategy111

At every writers’ conference I’ve been speaking at lately, the hottest topic has been social media.  Wannabe and established writers flock to these sessions like deathly Coronado seeking those seen golden cities.

They seem convinced that with the right information, they can use these new tools to promote themselves into writing stardom.  And fast, too.

Any why shouldn’t they be? Session after session, book after book, writing blog after writing blog all seem to promise that it you figure out the way to use Twitter and Tumblr and Instagram and Facebook and algorithms and SEO, you’ll hit the jackpot.  Your books will be in the Top 100, you’ll have tens of thousands of followers and customers if not more–hell, you might even develop your own lifestyle brand.  Just read X’s blog or book and see how she did it……

But it’s not possible for everyone to score big, is it?  And just like all the other other promotional fads of recent years like blog tours and Skyping to book groups, for example, this heavy focus on social media for authors can just as likely waste their time and divert them from their writing.

Americans love quick fixes and snake oil, always have.  It’s not surprising, then, that so many writers are following what’s going to be a false lead for most of them.  What a temptation to imagine yourself just one hashtag away from fortune and fame…

Writing is intensely competitive, like it or not. It’s hard to have a writing career of any kind and not compare yourself to other writers; that’s endemic in the business.  You’ll always find  someone selling more books, appearing at more venues, winning more prizes, making more money than you are, getting better reviews.

But things have only gotten worse now that publishing is easier and more and more people just like you, it seems, are getting rich because they have the secret.

According to the New York Times, “A small but growing body of evidence suggests that excessive social media use can lead to an unhealthy fixation on how one is perceived and an obsessive competitiveness.”

We writers have enough ways to make ourselves miserable without even getting out of bed–hell, some of us probably can do that in our sleep. Who needs more help?

Lev Raphael’s most recent book is a novel of suspense about stalking, gun violence, and police militarization: Assault With a Deadly Lie.

Promoting Your Book Untraditionally

Writing is an art.  Writing is a business.  Sometimes the business takes too much time from writing, but sometimes careful promotion pays off.

My most successful book marketing of all my twenty-four books came with the 19th, the memoir/travelogue My Germany.  It explores the role Germany played in my life as a Jewish writer with Holocaust survivor parents.

It was published by my first choice, The University of Wisconsin Press, which does gorgeous trade books and superb marketing.

[cover]

But I planned my own campaign, too.  I looked for all the German Studies and Jewish Studies programs in the country, studied each one, and wrote individual, personalized emails to various professors in both fields.  It took time and consideration, but it wasn’t back-breaking work by any means.

The response was terrific and I’ve ended up touring on and off for four and a half years at colleges and universities in the U.S. and Canada. I’ve also done readings and spoken at German cultural institutions, museums, synagogues and churches, and even The Library of Congress. Thanks to my publisher, the Jewish Book Council picked up the book and I appeared at a string of Jewish Book Fairs, too, but my own efforts ended up garnering me two expenses-paid tours all across Germany.

I already had a platform as one of the earliest Jewish-American authors of what’s called The Second Generation, so that helped enormously.  I wasn’t an unknown.  But a platform isn’t a guarantee, just a starting place.  I did my research and it paid off beyond what I expected.  And so I tell budding authors, “Is there a non-traditional way you can promote your work, aside from trying to do signings or reading in bookstores?  Who is your audience?  Try to find them, and then maybe they’ll find you.”