The Secret World of Author Blurbs

Before I got my first book published, a novelist I knew quipped, “The only thing worse than not being published is being published.” I had no idea what he meant, but I soon figured it out.

Take blurbs. Begging for blurbs for your forthcoming book is a definite downside of being published. It’s humiliating to have grovel to for them rather than have your publisher take care of it (when they remember!). You can feel like Dorothy in Oz.

Far too many authors think blurbs will magically rocket a book to success. That the right, brilliant blurb by some famous author will impress the publisher, readers, reviewers–and of course our friends, family, and fans.

But do blurbs really make a difference in terms of sales? It’s hard to say. How can you quantify a blurb’s impact? As a reader, there are actually some authors whose names make me not want to read a book because they’re what’s known in publishing as “blurb whores” and love having their names on as many book jackets as possible.

What you can be sure of is that not getting a blurb you hope and pray for is a major buzz kill, and getting it is often like July 4th on steroids. The entire world is ablaze with joy. Someone famous, or at least someone you admire, has given you their blessing. They like your book, they really like it–won’t their fame be contagious?

Is it any wonder blurbs can make us writers frazzled? A writer friend told me a hilarious, sad story about a new author asking a national best-selling author for a blurb. I can’t name the celebrity writer, but she’s huge. The newbie waited and waited. No response. So the anxious author tried again. This time she got a swift and stinging reply:

“My Dear: I understood your letter to be a request, not a demand.”

I sympathized with the celebrity author feeling put upon, but I felt sorry for the writer who was embarrassed, and wished The Famous One had simply said “no” the first time.

Stories like that have made me determined never to ignore a request from an author or publisher asking for a blurb. If I can’t do it for whatever reason, I always let them know ASAP.

Still, you never know how competent a publisher is. Once a publisher of mine in New York never got advance copies of my book out in time for blurbs and had to rely on reviews for my previous book. That wasn’t a disaster, but it was very frustrating. And I recently did a blurb that the author loved, but despite her insistence, it didn’t show up on the book. The publisher wasted my time and the author’s, which is just more proof–if anyone needed it–that publishing is a crazy business.

Lev Raphael is the author of Writer’s Guide is Bunk and 24 other books in genres from mystery to memoir which have been translated into more than a dozen languages.

Wonderful Writers I Have Known

Nobody tells you that one of the best things that can happen when you become an author is that you get to hang out with other authors. At panels, conferences,  book signings, and just casually when you run into them on your travels. It may not be the Fellowship of The Ring, but there’s a connection.

When I’d only been publishing for a few years I was lucky enough to be on the Jewish Book Fair circuit at the same time as Walter Mosley.  We were both appearing in Houston and when I told the fair’s director how much I admired him, she graciously asked if I’d like to stay an extra day and meet him (!).  I not only joined a group for dinner, I heard him give a splendid reading.  Later Mosley and I had drinks and talked about the dynamics of building a series.

I’ve had dinner with the witty and urbane Edmund White in Paris after meeting him at an awards ceremony in D.C.  He gave me an insider’s advice about what to see in and near Paris that first-time tourists usually miss, and thanks to him I spent a glorious day at the amazing chateau Vaux-le-Vicomte. As he had predicted, it was almost empty of tourists.

At a summer Oxford University conference, thriller writer Val McDermid rescued me from the humiliating spectacle of passing out in an overcrowded, boiling hot lecture room which had just one measly fan off in a corner.  She deftly got me to the river where we sat cooling off for a few wonderful hours chatting about our careers, life, and love as we watched little boats pass by.

I can’t count how many authors have been gracious enough to write blurbs for my many books, and one who was too busy to read that particular book actually invited me to teach at the summer workshop she ran instead.  Author after author has been unfailingly kind to me in one way or another.

There’ve been some very colorful exceptions.  My favorite was the New York Times best seller who I had been exchanging some notes with because we admired each other’s work. That author invited me and my spouse over for drinks the next time we were in New York.The visit was going to be one fun piece of a blowout birthday weekend that included dinner at the Russian Tea Room.  When we got to New York and I called from the luxury hotel we’d splurged on, the writer insisted I had the date wrong. That wasn’t possible, since, well, I did know my own birthday and had said I was coming in for it. This literary star was super frosty on the phone and even sent a postcard later telling us about the wonderful menu we had missed at his home (it actually didn’t sound that great).

But a childhood TV hero of mine was staying at the hotel, and when I saw him in the lobby, I got to tell him how much I loved his show; I spent time that weekend with my best friend from college; the hotel’s Sunday brunch was stupendous; and I had terrific seats to see B.D. Wong and John Lithgow in M. Butterfly.

The generous and friendly ones have vastly outnumbered the others, and of course the exceptions have given me great material….

Lev Raphael is the author of two dozen books in genres from memoir to mystery, including a guide to the writer’s life: Writer’s Block is Bunk.

 

Being a Newbie Author Is Exhausting

It’s not easy for newbie writers.  Everywhere they turn, someone’s telling them how to be truly successful.  Go indie!  Publish traditionally!  Do both! The advocates of every path offer mind-blowing proof of their reasoning in blogs and books.  The barrage is as overwhelming as middle-of-the-night infomercials for exercise machines that will trim your belly fat in only ten-minute sessions, three times a week.

Of course, these machines are modeled for by men and women with killer abs and minimal body fat.  You can’t look like that without a personal trainer, religious devotion to the proper diet, and even then, as the coach said in Chariots of Fire, “You can’t put in what God left out.”   You have to have the right DNA.

chariotsI’ve lost my patience with super-successful indie or traditionally-published authors telling the world: Publish the way I did because look how great things turned out for me.  Each side reports the benefits of what they’ve done with certainty and conviction, and of course they’re either best-selling authors on the newspaper lists or best-selling authors on Amazon.  Or both.

First-time authors sometimes do well with a New York press, and sometimes do well going indie.  It’s all a crapshoot.

roll-of-the-diceMost authors will never reach the heights of the “experts,” and not through any fault of their own.  It doesn’t matter how hard you work or how amazing your book is: luck and timing are key ingredients that can’t be corralled.  Books have their own karma.  The right book at the right time published in the right way, well, that’s golden.

But nobody can predict when it’s going to happen. Not publicists, editors, agents, or publishers. And the authors who share their glorious experiences need to realize that though they may want to inspire and enlighten wannabes, at some level, sometimes they just make the rest of the writing world–especially newbies–us drool or wish we’d listened to our parents and gone into something predictable like, oh I don’t know, politics?  🙂

Lev Raphael is the author of 25 books in many genres, published by many different publishers. His career has been a roller coaster.