A Book Tour Can Change An Author’s Life

I’ll be honest: touring with a book isn’t as glamorous as many people think.  It can be exhausting as you travel from one city to another, never knowing if you’ll be delayed or catch some bug on the plane. And bizarre things can go wrong. Once when I was reading in Arizona, the cab driver was new and took me half an hour in the wrong direction before he noticed his mistake. After the reading, the next driver told me the neighborhood of my hotel was on the rise: “They’re starting to get rid of the junkies and hookers.”

It deteriorated from there. The desk clerk couldn’t find my reservation.  When I finally got to my room, there was a wailing baby next door.  I thought I’d take a relaxing bath, but as soon as I got in, there was frantic pounding at my door.  I thought there must be a fire and the alarm wasn’t working.  I panicked, rushed out in a towel, and a hotel staffer was there at the door with the news that my phone needed repair.

However, those moments are the exception, and become funny over time.  The key thing is that I love doing readings.  I started out with some theater background and a lot of experience in the classroom, and the chance to perform my work is always exciting.  I practice my readings, time them, and enjoy being able to interact with my audience in person.

Just as good is meeting wonderful hosts in city after city, here or abroad.  One of the most amazing has been Marilyn Hassid, who just retired from the Cultural Arts department at the Houston Jewish Community Center.  She ran one of the best and biggest Jewish Book Fairs in the country.  These take place in November for Jewish Book Month and are sponsored by the Jewish Book Council which organizes everything for you.  Your audiences are always book lovers and book buyers.

Marilyn discovered my first book of short stories and was a fierce champion of that book and others that I published, inviting me to Houston at least six times.  The first time, my crime fiction idol Walter Mosley was also on the schedule, and when I gushed about him over the phone, she generously asked if I’d like to stay an extra day to join a group having dinner with him.  I also attended his reading, which was funny and stirring, and I was able to have drinks with him afterwards and talk about strategies for building a mystery series, which I hoped to do.

Marilyn was such an awesome fan that she helped me score other gigs at many different book fairs across the country, and was always warm, wise, encouraging.  Marilyn was invaluable in helping me expand my audience at a crucial time: when I was starting out to publish books after years of magazine publications.

I loved trading book recommendations with her when we met in Houston or anywhere else. We sometimes had a little time for coffee or even a meal together and she regaled me with hilarious stories of book tour authors who were anything from overly demanding to crazed.  Meeting her and becoming her friend has been one of the highlights of my writing life, and an example of how your career can be serendipitously shaped by a terrific person reading your book at the right time.

Lev Raphael teaches creative writing online at writewithoutborders.com. He’s the author of twenty-five books in many genres including Book Lust!

 

Publishing Is A Wild Roller Coaster Ride!

It started out as a fantasy.

An editor at an esteemed publishing house contacted me and asked if I had a book for him. He admired my previous work and wanted me on their list.  I was flattered and thrilled.  The timing was perfect because I did have a book, so I was soon signing a contract that gave me an advance big enough to pay for my upcoming wedding.

And then things went south.  The editing process was fine until the day before I left for a book tour in Germany and the editor told me the book was being moved up a season because the publisher loved it.  Ordinarily that would have been great news, since in-house excitement is crucial to launching a book.  But he asked me to correct the edited manuscript and get it back to him (via email) in the next two weeks.

I explained that I was leaving for a tightly-scheduled book tour, doing daily events and would be in transit when I wasn’t speaking and reading. Moreover, tours were exhausting and I didn’t feel I’d have the focus required for reviewing the book. I also worked on a PC and didn’t have a laptop, which would mean going to internet cafes.

He insisted.  I thought, okay, I have to try.  But when I got to Germany I discovered that even if I tried to squeeze in some time at an internet cafe every day, there was no way I could work on German keyboards because they were laid out differently and very confusing.  My emails home were garbled and I didn’t want to risk any errors creeping into the book.

I explained all that and he said fine, he would get it taken care of.

To my dismay, when I got the book back in page proofs, there was one passage that was repeated.  I deleted the repetition while making other minor corrections. But when I got back home after the tour, the publisher himself called to tell me that it would be too expensive to re-do the book since it had gone too far in the publishing process.  He refused to fix the problem.

While I loved the book’s cover, I was mortified that it was being published with a glaring flaw.  And then a reviewer blamed me for letting the book appear with a repetition.

I felt burned, but luckily fans enjoyed the book despite the screw-up.  That’s what publishing is like, filled with ups and downs, and nothing is predictable. As novelist and memoirist Deborah Levy says, “The writing life is mostly about stamina.”

Lev Raphael is the author of 25 books in many genres, including the guide for writers, Writer’s Block is Bunk.  You can take creative writing workshops with him online at writewithoutborders.com.“Studying creative writing with Lev Raphael was like seeing Blade Runner for the first time: simply incredible.”
—Kyle Roberts, MSU Class of 2016

Authors Need to Respect their Fans

A writer I know recently asked on Facebook if people wrote fan mail to authors, and also asked authors if they responded.

When I was twelve, I read a kids’ book set in Paris. I don’t remember the title or the author, but I loved it so much I sent fan mail to the author via his publisher. He wrote back.  I was astonished.  I already knew I wanted to be an author and his gracious letter made me decide I would always respond to fan mail.

If I ever got any.

Well, the fan mail started with my very first publication, a prize-winning short story in Redbook, and it’s kept coming every year for one book or another. Of course, now it’s via email, but that doesn’t make it any less enjoyable.

Back before email was a thing, one of my first editors was surprised that I replied to my fans. “Why would you waste the time?”

I treasure my fan mail and the correspondence I’ve had with authors.  If someone’s been moved by what I’ve written, writing back isn’t just polite, it’s fun.

All my fan mail before email is archived by Special Collections of Michigan State University’s Library, which bought my literary papers.  Someday, perhaps, a researcher will find the correspondence useful for its insights into my career.

When I sold my papers, old friends reminded me of many things. One who used to type my early stories back in the 1980s because I was such a slow typist, told me that we had discussed the possibility of some university buying my archives one day. I don’t remember that, but I have no reason to doubt her. Another friend reminded me of a long period in my career where nothing I wrote could get published, and that in more than one fit of despair I threatened to take everything I’d written and destroy it in a bonfire—as if that could somehow purge my failures. “Aren’t you glad you didn’t?” she asked wryly. “Special Collections wouldn’t have The Lev Raphael Papers, just the Lev Raphael File Cabinet.”

My eldest made the best comment. When I told him about the papers deal I said, “This makes me part of history.” He corrected me: “You’re already a part of history. Now you’ll have an index.”

Lev Raphael is the best-selling author of a guide to the writing life, Writer’s Block is Bunk, and 24 other books in genres from memoir to mystery.  You can study creative writing with him online at writewithoutborders.com

 

When You’re An Author, Fans Can Keep You Going

There are a lot of things nobody prepares for you when you start a career as an author.  Going on my first book tour years ago, my publisher and editor didn’t ask if I knew how to do a reading.  Luckily I had some acting experience and my spouse was on sabbatical, so after every reading I got “director’s notes.”  What worked, what didn’t work, where did I need to slow down, how did I need to engage my audience better–and much more.

It was invaluable, like taking a one-person seminar, and it made each successive reading more successful.

That tour was when I first discovered how amazing it is to encounter fans.  People who haven’t just read your work, but have absorbed it and want to thank you.  One person told me she actually had read my book half a dozen times and kept it by her bedside.

I was blown away.  Writing is so solitary, and discovering the impact your work might have shifts you out into the world so differently than when you sit there reading a review.

The other day I was at the gym chatting with a trainer.  She’s used to seeing me wear blue but I was once again all in black and she asked what was up. I joked about going to Paris and wanting to fit in.  A woman nearby asked when I was going and we go into a talk about travel and learning language.  She was studying Italian for a big trip to several cities.

I told her about my last trip to Florence and that I’d done fine ordering meals, asking directions, and buying things, but that was about it.  She asked how many languages I spoke.  French and German were my mains, with side dishes of Swedish and Dutch.  Then I had to explain how I’d gotten involved in studying the latter two and we traded more travel notes.

I asked her name and introduced myself and she said, “Oh, I know who you are, I see you here a lot but haven’t wanted to bother a celebrity.  I’m a big fan of your mysteries.”

It made my day, made my workout.  And reminded me once again how lucky I am to have people reading and enjoying my work.

Lev Raphael is the best-selling author of a guide to the writing life, Writer’s Block is Bunk, and 24 other books in genres from memoir to mystery.  You can study creative writing with him online at writewithoutborders.com

My Legacy As An Author

This past week someone from Michigan State University’s Special Archives stopped by stop by to pick up seven boxes that will be catalogued and added to The Lev Raphael Papers.  They were filled with materials from conferences I spoke at, drafts of my next book, and “association copies”: books signed to me by other authors. All these items help fully document the life of a writer in the late 20th/early 21st centuries.

I was fortunate to sell my literary papers to the university where I had done my PhD. Michigan is where my career took off after five years of publishing drought, and it’s been my home for more than half my life. It plays a role in many of my books, so there couldn’t be a more appropriate place for me to leave my legacy as an author. Not just published books, but everything that both went into them and that followed their publication: research, journal entries, reviews, interviews, posters and flyers from my book tours, and even gifts from fans.

Special Collections will also get more journals and diaries than they already have, but that’s after I’m dead, or if I’m just tired of them taking up cupboard space. Someone once asked me at a reading how I could let all this material out of my hands.  It’s easy.  I’m enriching a collection for future researchers and freeing myself of connections to the work I’ve already done.  It clears my mind.

When I was growing up and dreamed of being a writer, I never imagined that there would be so much “stuff” connected to that career. It’s enjoyable to review it all as it goes into labeled folders and then boxed, and even more fun to let it go and move on to the next book–which will of course get boxes of its own.

Lev Raphael is the author of twenty-five books in genres from memoir to mystery, available on Amazon.  He has almost two decades of university teaching behind him and you can study creative writing on line with Lev at writewithoutborders.com.

Should You Worry About the Size of Your Publisher?

Because I grew up in the heart of the publishing world, New York, I thought nothing could be better than having a book published by a big trade house. Or at least a prestige publisher like Scribner’s or Knopf.

I got my wish some time ago.  But my experience with that publisher was bitter.  Yes, it was the heftiest advance I had ever received from a publisher, though nothing extravagant. And they took me, my agent, and my co-author out to lunch and talked big.  But that’s all it was. Talk.

The editing wasn’t better than editing at any other publishing house I’d had before or have had since. The big difference came in how I was treated.  They ignored my input on the ugly cover by saying they’d spent a lot of money on it and they knew what they were doing.  The implication was that I didn’t, even though I had published a handful of books already and had two more in press.  On top of that, I was a book reviewer and saw hundreds of books every year and knew the difference between a great book cover and a dud.

This publisher promised me a book tour and then reneged for no clear reason, trying to convince me that they were 100% behind the book, and that sending out postcards would be very effective.  Again, I wasn’t a newbie in publishing, and I could tell I was being played.  The ugliest little betrayal was when I gave them a very idiosyncratic choice of someone famous to do a blurb.  They loved my suggestion so much that they had this celebrity blurb somebody else’s book.

All this came back to me when an author friend of mine recently won an award and was celebrated by the publisher.  I noted that celebration meant being taken out to lunch (not dinner, of course) and despite the fulsome praise from the publisher and editor, none of it meant more money in the next book contract or any advertising.

When I’ve published with smaller houses, the relationship has always been closer and more productive.  One publisher sent me six possible cover designs and I actually had several long conversations with the art director (an author friend was stupefied when I shared that experience).  Two independent publishers sent me on tour.  All of them worked hard to publicize my books and all of them welcomed my experience and insight. I wasn’t just someone on their list, I was a partner in this venture; I felt valued and respected for what I had written and for what I had learned as an author and a reviewer.

So even though I grew up in New York City with New York ideas of success, I thankfully got over it.

Lev Raphael is the author of Writers Block is Bunk and two dozen other books in genres from memoir to mystery.

“Less” is a Brilliant Satire of the Writing Life

Author tours sound glamorous to people who don’t do them. The truth is more complicated, even if you’re happy with your editor and publisher, love the cover art of your new book, and you’re in such good health that nasty recycled air can’t undermine it after all those hours trapped on planes.

You’re always onstage, always being observed by everyone you meet. You never know if your bags will get lost, your flight delayed—or if enough people will turn out for your event to make you feel it was worth the time and trouble. If you’re on a panel, will you be bored, or worse, be seated next to another author who despises you? If you’re interviewed, is the journalist prepared or just filling an assignment, does she admire your book or have an agenda?  One interview started off by cheerfully saying, “My! You’ve written a of books, haven’t you?”  I could tell this was someone working off my author bio and nothing more.

And then there are the people of all kinds—readers, hosts, other writers—who say stupefying things to you without hesitation. It can be a kind of hell.

Andrew Sean Greer’s gives readers The Mother of All Author Tours in his new novel Less, a book of sly wit and comedic gusto. His victim, Arthur Less, has actually constructed his own around-the-world author tour made up of wildly disparate events—all of this to escape an ex-lover’s wedding. Less is a novelist who’s “too old to be fresh and too young to be rediscovered.” Facing fifty has doubled his sense of failure and doom.

His ports of call? Mexico, Italy, Germany, India, France, Morocco, Japan—all of which he observes and appreciates with the eye of a poet. And why not? He spent years in love with an older, Pulitzer-winning poet—a certified genius who was as hard to live with as a tiger.  That demanding, driven poet unintentionally deprived him of a separate identity. Less is still better known for his ex-lover than for his own work—and he’s not remotely Kardashian enough to make a career out of that.

Wherever he goes, Less faces “writerly humiliations planned by the universe to suck at the bones of minor artists like him.” He’s publicly pronounced to be mediocre, he’s informed that his work isn’t gay enough, he’s mocked in Germany where he confidently speaks enough German to confound and annoy people around him because of his awful blunders.  Yet this holy fool is sexually charismatic in his own way, apparently able to stun men with just a touch…though he’s not a great lover.

I laughed all the way through the book, recognizing publishing types like the withholding literary agent, and I rooted for Less to become more. More forceful, more insightful, and more in control of his own life. I won’t reveal whether he does any of that, the ending, or how ingenious Greer’s narrative is, but I have to praise his gift for striking, off-kilter images like these:

The view out his window was of a circular brick plaza, rather like a pepperoni pizza, which the whistling wind endlessly seasoned with dry leaves.

In the suburbs of Delaware, spring meant not young love and damp flowers but an ugly divorce from winter and a second marriage to buxom summer.

Less was so deeply satisfying I put everything aside to read it straight through.  Colorful, hilarious, incisive, and surprisingly moving, it deserves to be read alongside satirical classics about the writing life like Somerset Maugham’s Cakes and Ale and Updike’s Bech at Bay.

Lev Raphael is the author of Rosedale in Love, A Novel of the Gilded Age, and 24 other books in genres from memoir to mystery.

 

Writers Need to Respect the Audience

I just heard from a friend who attended a conference workshop where a professor droned on endlessly, repeating what was on his elaborate, dull PowerPoint. I’ve seen this happen in the academic world myself, and it shows a profound lack of respect for the audience. What could be more boring and alienating?

But that kind of approach isn’t limited to academics. I’ve attended too many author readings and presentations where the writers seem to have no sense of their audience. No sense that the event isn’t just about them, it’s about making a connection, about reaching and moving the people in whatever the venue, whether it’s a bookstore, a library, a theater, or a hall.

I’ve seen authors reading from their books in a low, dreary monotone, barely glancing up at the audience. I was at one event like that where a writer friend next to me fell quietly asleep and woke up full of questions because she’d missed some crucial passages.  She asked me as softly as possible: “What accident? Who was driving? Who was the girl in the ditch?” The answers didn’t really matter because the author kept on in his sleep-inducing mode.  That was one writer who not only had no audience awareness, he had never bothered learning something basic: how to project his voice.

I’ve also seen writers allotted fifteen minutes in a panel presentation go way over their time limit and be totally oblivious to the rising tension and anxiety of the other panelists.  These time hogs clearly hadn’t rehearsed at home what they were going to read and timed it.  And then gone one important step further: cut the piece by a few minutes so that just in case they slowed down during the actual event, they would stay within their scheduled time slot.  By going over, they were treating their fellow authors with unconscious disdain.

And I’ve seen writers make cringe-worthy comments that set the audience on edge.  “I wasn’t sure what I was going to read tonight.”  Really?  You’re the professional, you should be sure.  “This next part always makes me cry.”  If that’s true, then don’t read it, because if you don’t cry people will be wondering why not, and if you do cry it’ll interrupt the flow and likely be embarrassing.  And aren’t we the ones who are supposed to be moved, not you?  “The reviewers hated this, but I love it.”  Sorry, but a reading isn’t the time for unloading snark.

Author readings and talks are performances.  They demand planning and thoughtful consideration.  Anything else is cheating the audience, it’s taking listeners for granted, and not treating them with the respect they deserve.  Too bad not enough authors realize that.  Instead, they come to their events minimally prepared, as if all they have to do is show up, be themselves, and wait for the applause.

Lev Raphael is the author of 25 books in many genres included a guide to the writing life: Writer’s Block is Bunk.

Author Blurbs Drive Authors Crazy

Before I got my first book published, a novelist I knew quipped, “The only thing worse than not being published is being published.”  I had no idea what he meant, but I soon figured it out.

Take blurbs. Begging for blurbs for your forthcoming book is a definite downside of being published. It’s humiliating to have grovel for them rather than have your publisher take care of it (when they remember!). You can feel like Dorothy menaced in Oz.

wicked witchFar too many authors think blurbs will magically rocket a book to success. That the right, brilliant blurb by some famous author will impress the publisher, readers, reviewers–and of course our friends, family, and fans.

But do blurbs really make a difference in terms of sales? It’s hard to say. How can you quantify a blurb’s impact?  As a reader, there are actually some authors whose names make me not want to read a book because they’re blurb whores and seem to love having their names on as many book jackets as possible.

What you can be sure of is that not getting a blurb you hope and pray for is a major buzz kill, and getting it is often like July 4th on steroids. The entire world is ablaze with joy. Someone famous, or at least someone you admire, has given you their blessing. They’ve blessed your book–won’t their fame be contagious?

happy dance

Is it any wonder blurbs make us writers sometimes get a little frantic? A writer friend told me a hilarious, sad story about a new author asking a national best-selling author for a blurb. I can’t name the celebrity writer, but she’s huge.

The newbie waited and waited. No response. So the anxious author tried again. This time she got a swift and stinging reply:

“My Dear: I understood your letter to be a request, not a demand.”

I sympathized with the celebrity author feeling put upon, but I felt sorry for the writer who was embarrassed, and wished The Famous One had simply said “no” the first time.

Stories like that have made me determined never to ignore a request from an author asking for a blurb. If I can’t do it for whatever reason, I always reply.  Will my blurb make a difference if I’m able to do it? I hope so, even for a little while, and that’s good enough.

Still, you never know how competent a publisher is.  Once a publisher of mine in New York never got advance copies of my book out in time for blurbs and had to rely on reviews for my previous book.  That wasn’t a disaster, but it was frustrating.  And I recently did a blurb that the author loved, but despite her insistence, it didn’t show up on the book.  The publisher, Crooked Lane, wasted my time and the author’s, which is just more proof–if anyone needed it–that publishing is a crazy business.

Lev Raphael is the author of Writer’s Guide is Bunk and 24 other books in genres from mystery to memoir which have been translated into a dozen languages.  He’s done many book tours across the US, Canada, and Europe.

The Secret to Get People Reading Your Blog

So you’ve started your blog and there’s minimal traffic?

A sure-fire way to generate an audience is to write smack about somebody famous, especially if that celebrity just died.

Just see what would happen if you blogged that Prince’s music was over-rated, that he hadn’t really written any hits lately, that he was derivative, that he always looked like he got dressed in the dark–or whatever nastiness came to mind.  The comments would explode.

prince orangeIf you dissed Prince so soon after his death and all the memorials praising his genius, you’d be endlessly re-tweeted on Twitter. Now, people do respond to the 5 Ways to De-Clutter Your Sock Drawer blogs, but when a blogger targets somebody popular, it’s like swatting a bee hive with a bat.

You can do better than that, though: don’t just attack a person, attack a whole genre.  Look at Curtis Sittenfeld.  Never heard of her?  That’s true for lots of readers.  But she recently generated a ton of publicity by saying that most romance novels are badly written.

Bingo!  She got tons of press and widespread attacks by romance writers and readers.

Of course, she was after bigger game than blog readers because she was publishing an updated version of Pride and Prejudice which she thinks is a romance.  But the strategy could work just as well for you: diss a popular genre with a provocative blog title, and watch the comments mount.  Try writing a blog “Crime Fiction is Crap.”

The comments won’t be pretty. You’ll get dissed as a hack or moron or worse.  Ignore all that.  Ignore all the negatives, because what’s the point of getting into a conversation with someone who wants to insult you?  Just watch for the people who agree–because those people will show up, too.  And who knows, they might stick around….

BlogLev Raphael is author of The Edith Wharton Murders and 24 other books in genres from mystery to memoir.