{"id":136,"date":"2013-05-16T01:00:16","date_gmt":"2013-05-16T01:00:16","guid":{"rendered":"http:\/\/www.levraphael.com\/blog\/?p=136"},"modified":"2013-10-19T17:51:12","modified_gmt":"2013-10-19T17:51:12","slug":"instaauthor","status":"publish","type":"post","link":"https:\/\/www.levraphael.com\/blog\/instaauthor\/","title":{"rendered":"Instagram Authors?"},"content":{"rendered":"<p><em>The New York Times<\/em> recently <a href=\"http:\/\/www.nytimes.com\/2013\/09\/15\/fashion\/fashions-latest-muse-instagram.html?hp\">reported<\/a> that fashion designers like Jason Wu and Diane von Furstenberg are turning to Instagram for inspiration and to take the pulse of their fans.\u00a0 They monitor where and how fans are wearing their designs and also poll fans for opinions and suggestions for their work.<\/p>\n<p>The iPhone app is apparently &#8220;generating 25 times the level of engagement of other social media platforms.&#8221;\u00a0 So when will publishers start pushing their authors to switch to this hot new social medium that&#8217;s outpacing Facebook and Twitter?<\/p>\n<p>Think of the possibilities!\u00a0 Authors could find out where and when fans are reading their books.\u00a0 They could post and enhance photos of themselves on tour and at work. They could post images of how they imagine their characters, seek advice about book covers, and generally engage with their fans <em>25 times more<\/em> than they do already on any other social medium <em>and<\/em> have their photos instantly posted to Facebook, Twitter, Flickr, Posterous and Tumblr.<\/p>\n<p>Every aspect of their lives, from morning to night, could be photographed and commented on.\u00a0 Best of all, the Instagram community doesn&#8217;t seem to generate the kind of snark other platforms do.<\/p>\n<p>And if they plunged into the new, new thing, they could also catch up with the shifting social media landscape, discovering why Instagram is <a href=\"http:\/\/infospace.ischool.syr.edu\/2011\/12\/15\/what-is-instagram-and-why-is-it-so-popular\/\">so hot<\/a>, why Facebook acquired it for one billion dollars, and why it has this stellar track record, as Kelly Lux reports on her blog:<\/p>\n<ul>\n<li>Launched on October 6, 2010<\/li>\n<li>#1 in the App Store within 24 hours of launch<\/li>\n<li>iPhone App of the Week<\/li>\n<li>Holds the record as quickest to reach 1 million downloads, occurring on December 21, 2010<\/li>\n<li>Launched 7 new languages<\/li>\n<li>An Instagram photo made the cover of the Wall Street Journal<\/li>\n<li><strong><em><a href=\"http:\/\/thenextweb.com\/socialmedia\/2012\/03\/02\/instagram-appears-to-have-passed-25-million-users-adding-up-to-3000-more-per-hour\/\">Surpassed 25 million users in early March, 2012<\/a><\/em><\/strong><\/li>\n<\/ul>\n<p>The possibilities for authors and their fans are endless, and publishers will no doubt be relentless in chasing after the next Holy Grail of PR.<\/p>\n<p>If they&#8217;re not doing so already.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New York Times recently reported that fashion designers like Jason Wu and Diane von Furstenberg are turning to Instagram for inspiration and to take the pulse of their fans.\u00a0 They monitor where and how fans are wearing their designs and also poll fans for opinions and suggestions for their work. The iPhone app is &#8230; <a title=\"Instagram Authors?\" class=\"read-more\" href=\"https:\/\/www.levraphael.com\/blog\/instaauthor\/\" aria-label=\"Read more about Instagram Authors?\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,4,26,33,32,24,3,2],"tags":[499,35,36,507,503,37,505,504,496,506,508],"class_list":["post-136","post","type-post","status-publish","format-standard","hentry","category-advice-for-writers","category-authors","category-media","category-pr","category-promotion","category-publicity","category-publishing","category-writing","tag-facebook","tag-fashion","tag-fashion-designers","tag-instagram","tag-media","tag-photography","tag-pr","tag-promotion","tag-publishing","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.levraphael.com\/blog\/wp-json\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.levraphael.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.levraphael.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.levraphael.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.levraphael.com\/blog\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":8,"href":"https:\/\/www.levraphael.com\/blog\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"predecessor-version":[{"id":163,"href":"https:\/\/www.levraphael.com\/blog\/wp-json\/wp\/v2\/posts\/136\/revisions\/163"}],"wp:attachment":[{"href":"https:\/\/www.levraphael.com\/blog\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.levraphael.com\/blog\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.levraphael.com\/blog\/wp-json\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}