Success As A Writer Is Soooooo Unpredictable

Poor newbie writers.  Everywhere they turn, someone’s telling them how to be successful.  Go indie!  Publish traditionally!  The advocates of each path offer mind-numbing statistics to prove their points.  It’s as frantic as those middle-of-the-night infomercials for exercise machines that will trim belly fat in only ten minute sessions, three times a week.

Of course, these machines are modeled for you by men and women with killer abs and minimal body fat.  You and I will never look like that unless we give everything up and hire live-in trainers.  And even then, as the coach said in Chariots of Fire, “You can’t put in what God left out.”

I’ve lost my patience with super-successful indie or traditionally-published authors telling the world to publish and promote your books the way they did because look how great things turned out for them.  Each side reports the benefits of what they’ve done with certainty and conviction, and of course they’re either best-selling authors on the newspaper lists or best-selling authors on Amazon.  Or both.

First-time authors sometimes publish big with a New York press, and sometimes they make it big going indie (and possibly go bigger switching to legacy publishing).  It’s all a crap shoot.

Most authors will never reach the heights of these newly-minted experts, and not through any fault of their own.  It doesn’t matter how hard you work, how good your book is, luck and timing are key ingredients that can’t be corralled.  Books have their own karma.  The right book at the right time published in the right way booms. We have no control over how our books succeed or fail, but we can control how good they are before they reach readers.

But nobody can predict it’s going to happen.  And the authors who share their glorious experiences need to realize that though they may want to inspire and enlighten wannabes, at some level, they just make the rest of us drool or wish we’d listened to our parents and gone into something less unpredictable like Accounting.

The author of 25 books in many genres, Lev Raphael has taken his twenty years of university teaching online to offer unique creative writing workshops at writewithoutborders.com

Instagram Authors?

The New York Times recently reported that fashion designers like Jason Wu and Diane von Furstenberg are turning to Instagram for inspiration and to take the pulse of their fans.  They monitor where and how fans are wearing their designs and also poll fans for opinions and suggestions for their work.

The iPhone app is apparently “generating 25 times the level of engagement of other social media platforms.”  So when will publishers start pushing their authors to switch to this hot new social medium that’s outpacing Facebook and Twitter?

Think of the possibilities!  Authors could find out where and when fans are reading their books.  They could post and enhance photos of themselves on tour and at work. They could post images of how they imagine their characters, seek advice about book covers, and generally engage with their fans 25 times more than they do already on any other social medium and have their photos instantly posted to Facebook, Twitter, Flickr, Posterous and Tumblr.

Every aspect of their lives, from morning to night, could be photographed and commented on.  Best of all, the Instagram community doesn’t seem to generate the kind of snark other platforms do.

And if they plunged into the new, new thing, they could also catch up with the shifting social media landscape, discovering why Instagram is so hot, why Facebook acquired it for one billion dollars, and why it has this stellar track record, as Kelly Lux reports on her blog:

  • Launched on October 6, 2010
  • #1 in the App Store within 24 hours of launch
  • iPhone App of the Week
  • Holds the record as quickest to reach 1 million downloads, occurring on December 21, 2010
  • Launched 7 new languages
  • An Instagram photo made the cover of the Wall Street Journal
  • Surpassed 25 million users in early March, 2012

The possibilities for authors and their fans are endless, and publishers will no doubt be relentless in chasing after the next Holy Grail of PR.

If they’re not doing so already.