Marketing

My Legacy As An Author

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This past week someone from Michigan State University’s Special Archives stopped by stop by to pick up seven boxes that will be catalogued and added to The Lev Raphael Papers.  They were filled with materials from conferences I spoke at, drafts of my next book, and “association copies”: books signed to me by other authors. All these items help fully document the life of a writer in the late 20th/early 21st centuries.

I was fortunate to sell my literary papers to the university where I had done my PhD. Michigan is where my career took off after five years of publishing drought, and it’s been my home for more than half my life. It plays a role in many of my books, so there couldn’t be a more appropriate place for me to leave my legacy as an author. Not just published books, but everything that both went into them and that followed their publication: research, journal entries, reviews, interviews, posters and flyers from my book tours, and even gifts from fans.

Special Collections will also get more journals and diaries than they already have, but that’s after I’m dead, or if I’m just tired of them taking up cupboard space. Someone once asked me at a reading how I could let all this material out of my hands.  It’s easy.  I’m enriching a collection for future researchers and freeing myself of connections to the work I’ve already done.  It clears my mind.

When I was growing up and dreamed of being a writer, I never imagined that there would be so much “stuff” connected to that career. It’s enjoyable to review it all as it goes into labeled folders and then boxed, and even more fun to let it go and move on to the next book–which will of course get boxes of its own.

Lev Raphael is the author of twenty-five books in genres from memoir to mystery, available on Amazon.  He has almost two decades of university teaching behind him and you can study creative writing on line with Lev at writewithoutborders.com.

Writers: Don’t Let Yourselves Be Exploited

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Recently, a Washington, DC hairdresser was asked to do hair for someone in the public eye who was going to attend the Inauguration.

This person tried to bargain down the hairdresser’s rate and then proposed something very different than payment: “exposure.” If she would do the job for free, she could be sure her business would get PR on social media.

The hairdresser declined–and rightly so.

As a writer, I hear stories like this all the time from other writers at all stages in their careers who are asked to work for free in one way or another with the promise of that elusive (and dubious) thing exposure.  It always strikes a sour note.

I understand why people want to get something for nothing.  And it’s also not hard to see why the fantasy of exposure is so tempting to newbie writers.  People don’t know who you are yet, and nowadays everyone thinks that we’re all just one click away from becoming viral.

But unless someone incredibly famous at the level of Oprah or Ellen with amazing media access makes you an offer, you might as well pass.

Even after having published two dozen books, I still get asked to write things for free with the promise that it’s somehow going to enhance my stature in the world and make me oh-so-much better known.  As if I’m a beggar and I’ve just been waiting for that specific handout.

The offer sometimes feels insulting, but I don’t care anymore.  I know how empty the promise is, and I decline.

And so should anyone who doesn’t want to waste their time.  Writers need to value what they do.  A young writer I know was all excited about the possibility of her first invitation to do a reading to a special interest group for her debut novel and I urged her to ask for a nominal speaker’s fee.  She asked why.  Wasn’t it enough that she was going to have an audience?

I told her that being paid something would mean that the group inviting her took her seriously, and that she did the same thing herself.  It would set a standard going forward.

Writers, artists, professional of all kinds aren’t charities.  What we all do is work and it deserves recognition and respect as work unless we’re donating it to raise money for a charity.  Selling ourselves short is never a winning proposition.

Lev Raphael currently teaches creative writing at Michigan State University and has published books in a dozen different genres from memoir to mystery.

 

Author Blurbs Drive Authors Crazy

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Before I got my first book published, a novelist I knew quipped, “The only thing worse than not being published is being published.”  I had no idea what he meant, but I soon figured it out.

Take blurbs. Begging for blurbs for your forthcoming book is a definite downside of being published. It’s humiliating to have grovel for them rather than have your publisher take care of it (when they remember!). You can feel like Dorothy menaced in Oz.

wicked witchFar too many authors think blurbs will magically rocket a book to success. That the right, brilliant blurb by some famous author will impress the publisher, readers, reviewers–and of course our friends, family, and fans.

But do blurbs really make a difference in terms of sales? It’s hard to say. How can you quantify a blurb’s impact?  As a reader, there are actually some authors whose names make me not want to read a book because they’re blurb whores and seem to love having their names on as many book jackets as possible.

What you can be sure of is that not getting a blurb you hope and pray for is a major buzz kill, and getting it is often like July 4th on steroids. The entire world is ablaze with joy. Someone famous, or at least someone you admire, has given you their blessing. They’ve blessed your book–won’t their fame be contagious?

happy dance

Is it any wonder blurbs make us writers sometimes get a little frantic? A writer friend told me a hilarious, sad story about a new author asking a national best-selling author for a blurb. I can’t name the celebrity writer, but she’s huge.

The newbie waited and waited. No response. So the anxious author tried again. This time she got a swift and stinging reply:

“My Dear: I understood your letter to be a request, not a demand.”

I sympathized with the celebrity author feeling put upon, but I felt sorry for the writer who was embarrassed, and wished The Famous One had simply said “no” the first time.

Stories like that have made me determined never to ignore a request from an author asking for a blurb. If I can’t do it for whatever reason, I always reply.  Will my blurb make a difference if I’m able to do it? I hope so, even for a little while, and that’s good enough.

Still, you never know how competent a publisher is.  Once a publisher of mine in New York never got advance copies of my book out in time for blurbs and had to rely on reviews for my previous book.  That wasn’t a disaster, but it was frustrating.  And I recently did a blurb that the author loved, but despite her insistence, it didn’t show up on the book.  The publisher, Crooked Lane, wasted my time and the author’s, which is just more proof–if anyone needed it–that publishing is a crazy business.

Lev Raphael is the author of Writer’s Guide is Bunk and 24 other books in genres from mystery to memoir which have been translated into a dozen languages.  He’s done many book tours across the US, Canada, and Europe.

Why I Stopped Going To Bouchercon

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As soon as I started publishing mysteries in the mid-nineties, publicists and my editors urged me to go to all the mystery conferences I could manage, especially Bouchercon.  That’s the biggest one of them all and attracts writers and fans from around the world.

I went, year after year, to half a dozen different conferences around the country–and even one at Oxford University.  What I discovered, among other things, was that many were a waste of time and Bouchercon was in some ways highly over-rated.

I enjoyed meeting fans there and running into authors I admired.  But I had more time with Walter Mosley, for example, when our paths crossed in Texas on separate book tours than was possible at Bouchercon.  I had dinner with him and a group, heard him do a killer reading, and then we got together for drinks later and talked for a few hours about the logistics of developing a series.  It felt like a mini-workshop/retreat.

He’s been gracious and charming wherever I’ve met him, but at Bouchercon, I got the sense with other famous authors that the motor was running and they were waiting for someone more important than me to come along while we chatted.  And there was always that sense of clamor wherever you went.

For fans, Bouchercon can be a dream, a feast: so many authors, so little time!  But for midlist authors who’ll admit it off the record (and many of them have to me), the conference is pretty much the same thing over and over.  I’ve listened to some authors tell the identical anecdotes on more than one panel and the panels themselves, well….  It’s great if you haven’t heard it all before, but not so great if you’re a veteran.

Authors supposedly get terrific exposure at Bouchercon.  I don’t believe that’s always true.  The famous writers are the ones who get exposure.  The rest of us can get eclipsed, exhausted, and wonder why we bothered.  I once chaired a standing room only star-studded panel with over 450 people there, and the recording was the best seller of the entire conference.  Did it budge my books sales at the conference book room or afterwards or even that following year?  Barely.

I had spent $750 for a full page program ad, plus another $1000 on the hotel, meals,  and air fare. For that money, I could have had a lovely weekend vacation with my spouse somewhere totally stress-free.  Or gone to more than one smaller mystery conference.

That doesn’t mean writers should avoid Bouchercon.  But if you’re a mystery author, and especially if you’re a newbie, think carefully about your goals, the reality of attaining them, and what your budget is.  Bouchercon can be enjoyable if you can do it inexpensively (like if it’s nearby)–and if you’re not averse to massive crowds. But it’s wise to consider smaller conferences like Magna cum Murder or Left Coast Crime where you might do better, spend less, and have more fun. The smaller conferences are more affordable, less crowded and overwhelming, your fans have more access to you, you can  network more readily with other authors including the stars–and the entire event is less frantic and stressful, especially if you’re a writer who’s introverted.  And so many of us are…..

Lev Raphael is the author of The Edith Wharton Murders and 24 other books in genres from memoir to horror.

 

Writers: Don’t Get Trapped By Social Media

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For the last few years, at every writers’ conference I’ve attended, the hottest topic has been social media.  Writers crowd these sessions like medieval pilgrims seeking miracles at a shrine. They seem convinced that with just the right piece of information, they can use social media to promote themselves into writing stardom.

Any why shouldn’t they be? Session after session, book after book, writing blog after writing blog all seem to promise that if you figure out the way to use Twitter or Goodreads or Tumblr or Instagram or Facebook or Amazon algorithms and SEO you’ll hit the jackpot.  Just read X’s blog or book and see how she did it…… Your books will be in the Top 100, you’ll have tens of thousands of followers and customers–if not more.  Hell, you might even develop your own lifestyle brand.  You won’t just have a platform, you’ll have a ziggurat.

But it’s not possible for every writer to score big, is it?  And just like all the other other promotional fads of recent years–like blog tours and Skyping to book groups–this heavy focus on social media might end up wasting an author’s time.

Americans love quick fixes and snake oil, they always have.  It’s not surprising, then, that so many writers are following what’s going to be a false lead for most of them.  It’s really tempting to imagine yourself just a hashtag away from fortune and fame.

Writing is intensely competitive. It’s hard to have a writing career of any kind and not compare yourself to other writers–that’s endemic in the business.  You’ll always find  someone else selling more books, appearing at more venues, winning more prizes, making more money than you are, getting better reviews (deserved or not). But things have only gotten worse now that publishing is easier, and more and more people just like you, it seems, are getting rich because they have the secret.

According to the New York Times, “A small but growing body of evidence suggests that excessive social media use can lead to an unhealthy fixation on how one is perceived and an obsessive competitiveness.” We writers have enough ways to make ourselves miserable without even getting out of bed–hell, some of us probably can do that in our sleep. Honestly, who needs more help?

Do you feel pressured as a writer to be engaged with social media? How do you deal with the pressure?

Lev Raphael is the author of 25 books in genres from memoir to mystery to historical fiction–and beyond. His web site is levraphael.com and you can find his books on Amazon.

Writing Is My Business, But So Is Business

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My father had a small business which I thought imprisoned him, and as a kid I swore I would never “do retail.”

Boy, was I wrong.  As an author, I wound up owning my own small business and it’s as vulnerable to competition and the vagaries of the market place as any physical store.  Sometimes it’s just as exhausting.

From the beginning of my book publishing career in 1990, I was deeply involved in pushing my work, contacting venues for readings, investing in posters and postcards, writing my own press releases when I thought my publisher hadn’t done a good job, and constantly faxing or mailing strangers around the country about my latest book.

Then came the Internet and everything shifted to email.  Add a web site that needs constant updating, Twitter and Facebook, keeping a presence on various listservs, blogging, blog tours, producing book trailers, updating ebooks in various ways, and the constant reaching out to strangers in the hope of enlarging my platform and increasing sales.  It never ends.

And neither does the advice offered by consultants.  I’m deluged by offers to help me increase my sales and drive more people to my web site.  They come on a daily basis and when they tout success stories, I sometimes feels as if I’m trapped on a low-performing TV show while everyone else on the schedule is getting great Nielson ratings.

Going independent for a few books after I published with big and small houses momentarily made me feel more in control, but that control morphed into an albatross.  My 25th was brought out by a superb university press and I’m relieved to not be in charge, just consulted.  Ditto with nos. 26 & 27, mysteries published by Daniel and Daniel.

Way too often, the burden of business has made writing itself harder to do, and sometimes it’s even felt pointless because it initiates a whole new business push.  So this isn’t a blog that promises you magic solutions to your publishing problems.  This blog says: If you’re going to be an author, prepare to work your butt off at things that might not come naturally to you and might never feel comfortable, whether you’re indie published or traditionally published.

One author friend who’s been a perpetual NYT best seller confided to me that despite all the success she’s had, “I still feel like a pickle salesman, down on the Lower East Side in 1900.”

 

Lev Raphael is the author of 27 books in genres from memoir to mystery.  He coaches and mentors writers as well as editing manuscripts at writewithoutborders.com.