Review: Must-read Social Media Satire

★★★★★

Jesse Sutanto’s searing satirical crime novel is set in LA among the world of TikTok and Instagram influencers who are all desperate to be skinny, beautiful, and have millions of followers no matter what their online “niche” is.  Not just any kind of skinny, mind you, but “LA skinny.”

Successful influencer and gifted schmoozer Meredith, whose super power is making people like her, was offering “beauty and fashion advice with sass” until her fan-protégée Aspen led her into “momfluencing.”  That’s content aimed at mothers of all ages to show how their lives can be fabulous and efficient at the same time. It seems like a deliciously inventive, smooth road that all-too-soon turns rocky.

Aspen was struggling hard until she met Meredith in person. She’s got three kids, one of whom has diabetes; no insurance; and a resentful, low-earning husband. As she puts it, she feels “like I’m on a hamster wheel, needing to come up with nonstop content to feed the perpetually hungry social media machine. But my family, spoiled by my success, had no idea how I was breaking my back to earn as much as I could for their sake.” 

Originally, Aspen only had a measly five thousand measly followers. Under Meredith’s canny guidance about “looks” and content, Aspen soon outpaces her mentor and her numbers blow up. But major success is a torment because it’s absolutely voracious–it makes her hungrier for more, more, more.  She’s increasingly desperate to churn out video and photos of her home and family to show how perfect her life is.

And pretty soon, the All About Eve bell starts to ring as the two women’s friendship goes downhill–and takes a wonderfully bizarre and vicious detour halfway through the book.

Dealing with racism and greed in subtle ways, the novel is alternately hilarious and chilling, an indictment of social media fakery and emptiness. I read it straight through, laughing on many pages, appalled on others, and transfixed by the author’s keen eye for detail and paradox.  She’s also given her dual narrators, Meredith and Aspen, pitch-perfect voices–and that extends to all of the minor characters too, including the kids.

Sutanto excels at hitting readers with the unexpected, and there are several jaw-dropping twists near the end along with what feels like a super-subtle reference to Sharon Stone’s Diabolique.  And then there’s the ever-delightful satire of LA:

“LA is full of wannabes.  It is weary of wannabes.  Its skin has been hardened by cynicism (and Botox), and it has no time for wannabes.”  And it’s “the land of over-the-top emotions.  When it comes to emoting here, you’ve got to go big and fake, or go home.”

I don’t dog-ear books, but I did find myself putting Post-its on page after page and even reading memorable passages to my spouse, like one about a picture-perfect dinner Asp[en cooks that is a total, tasteless sham. 

You Will Never Be Me can be seen as a beach read, but that doesn’t do it justice.  Sutanto’s thrilling, electrifying novel is an evisceration of how social media oppresses and intimidates far too many people and can ruin their lives when it’s ostensibly doing the very opposite. It’s also a fast-paced and thrilling story of narcissistic friendship and betrayal. 

I bloody love this book.

Lev Raphael is the former crime fiction reviewer for The Detroit Free Press and has reviewed for The Washington Post as well as several Michigan radio stations, one of which aired his interview show. His guests there included Doris Kearns Goodwin, Salman Rushdie, Julian Barnes, and Erica Jong.

How to Grab Attention as a Blogger

The best way? Write something that’ll really stir people up.

One approach is to be super negative.

For instance, Adele’s new album has been breaking sales records and she has zillions of adoring fans. Imagine writing a blog that says 25 is crap, she’s over-rated, and not remotely as good as Lana del Ray or any other singer of your choice.

You’d be sure to get lots of hits and people would RT like crazy in their rage. But then among that crowd would also be lots of people who actually agreed with you–so you’d get those readers, too.

Another approach: Defend a common target of ridicule.

Example? Blog that the Kardashians have been misunderstood. Say they represent the best in family values. Say they stand for everything that makes America great. Given their high profile, one way of another, anything about them is likely to generate hits, and that’s what you’re after: click bait.  A sexy title and photo or two helps.  And some funny gifs.

Now, what do you then do about the myriad badly spelled, contemptuous emails from people who think you’re a total moron and should be put down like a rapid dog? Or just think you’re uppity and should crawl back into your hole?  And the tweets that vilify you in worse terms? And the comments pointing out the smallest typo and trashing everything from your writing skills to your sanity?

Ignore them.

You’re not blogging to start a conversation or prove you’re God’s Gift to Blogging. Your aim is publicity, and the best way to generate that is by posting a controversial blog.  But beware, that can happen even by accident.

So.  Are you tough enough to handle it?

Lev Raphael is the author of The Edith Wharton Murders and 24 other books in genres from mystery to memoir.