Publishing

Maybe You’re Right and the Reviewers are Wrong?

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As an author who’s done hundreds of readings and signings around the country (and abroad) I’m often asked about books on the best seller list and books in the news.  I learned a long time ago to be very careful how I answered those questions.  At the beginning of my career, a well-known author had warned me to watch what I said.  He’d made an unfortunate remark about one of his peers when he was starting out, and it had hurt him.

So I often turn the question around and ask what my audience member thinks.  Usually the response is: “I didn’t like it.” That’s why they asked the question in the first place.  They wanted the opportunity to express it publicly, and with an author present; somehow that makes it all more official or permissible–or both.

Everything is Illuminated is one novel I remember many people at various venues saying they found frantic and phony one year when I was out on tour; The Lovely Bones was another book people complained about a different time I was touring.  I didn’t like either one for various reasons, but all I said in either case was that the writing didn’t draw me in. That’s the territory I stake out: technique.

Disliking popular and acclaimed books has been on my mind lately, given the rapturous reviews for the movie of Gone Girl, which have pretty much followed the whole reviewing world’s take on the book. Seriously, is there a newspaper in the country that isn’t crazy in love with Gillian Flynn’s novel?

Friends whose opinion I respect have urged me to read it, and I tried more than once.  Really.  I never got very far.  I found the writing off-putting.  I tried her other books to be fair, and they didn’t work for me either stylistically.

But this isn’t the first time a universally acclaimed book hasn’t passed my smell test.  I reviewed for the Detroit Free Press and other outlets for over a decade and I often found myself at odds with the reviewing consensus.

So If it helps any of you out there who didn’t like Gone Girl, or found it boring, you’re not alone.  Take a closer look at the Gone Girl Amazon page.  The last time I checked, for the 14,000+ readers there who gave it four or five stars, 7,000 gave it only one, two, or three.  You’re not alone, and it’s okay.

 

Lev Raphael is the author of Assault With a Deadly Lie and 24 other books in genres from memoir to Jane Austen mash-up.  You can read about them here.

The Dirty Secret of Publishing

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I taught at a Michigan State University study abroad program in London this summer and had some superb guest speakers. Val McDermid wowed my writing students for her candor, especially when she told them about the lucky breaks she’d had in her career. “There are writers who are as good as I am,” she said, “they just haven’t been as lucky.” She made it very clear that even though talent and hard work were essential, so was luck.

I thought about that when reading Robert McCrum’s entertaining biography of P.G. Wodehouse.  The comic writer was immensely talented, but just as lucky whether in London or New York. In each city, his timing was right because editors were hungry for the kinds of stories he could write.  And in New York, the gifted and speedy poet had no trouble composing witty lyrics in a city where musical comedy had become wildly popular.  He also met the right collaborators at the right time, all of which made him Fortune’s darling, not her fool.

I’ve had my share of luck. There was the editor who took over from another and wanted to launch my mystery series when his predecessor was highly dubious about it. And the university library archivist who actively pursued buying my literary papers and made a very lucrative deal with me, a deal I likely wouldn’t have gotten if I’d lived in another city.  But I’ve also had really bad luck. Like the overconfident, high-powered California agent who took a novel of mine to New York and not only shot her wad by hitting more than two dozen publishers all at once in the hopes of an auction, but she did it just as the stock market collapsed.

The Germans have a separate word for bad luck, Pech. It deserves its own term because it’s as formidable and potent a force in a writer’s career as the good kind. People in the publishing industry don’t like to talk about luck, and writers sure don’t. There’s a widespread fantasy, especially among newbies, that if you write a good book it will find an audience. Or that there’s some magical form of promotion that will make you a best seller. Currently, social media is supposedly the answer to the eternal question of what will make a book a hit, and there are hundreds of people willing to sell you a book (or their consulting services) that they promise will reveal the secret to success.

The real answer is that nobody really knows, and that nobody can predict whether a book will be lucky. It’s hard to admit that a book’s fate is so completely out of anyone’s control. But it’s the truth.

Lev Raphael is the author of Assault With a Deadly Lie and 24 other books in a wide range of genres.

Who’s to Blame for Your Crappy Career?

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Writers like Malcolm Gladwell have popularized the notion that all you need to become a genius or even an expert at just about anything is hard work. Do I hear RuPaul?

And it’s never to soon to start kicking butt, either.  Psychologist Ellen Winner says it’s now widely believed that “with sufficient energy and dedication on the parents’ part, it is possible that it may not be all that difficult to produce a child prodigy.”

Whoa. Think about it: truly dedicated parents can get their kids to write symphonies like Mozart, paint canvasses like Picasso, carve sculptures like Rodin, design buildings like Frank Lloyd Wright, create fashion to match Ralph Lauren.  The list is endless because they can get their kids to do anything. It’s all about work, and wanting it enough. Boom.

I come from a family of mathematically gifted people. My mother’s father was a statistician; my mother tutored her peers in mathematics; my older brother aced every math class he ever took from day one.  Math was like a religion in our house. But from kindergarten on, I had trouble with the simplest computations–and I still do.

Let me be absolutely clear: I was desperate to be good at math, and equally desperate to please my mother (and my teachers), but I kept disappointing everyone. I was a good little student in most everything else, and it was a torment to me that no matter what I did, no matter how anyone tried to help me, I just could not succeed. Neither could my teachers or my tutors. And no matter how many hours my frustrated mother spent trying to get me to understand what was elementary to her,  I just did not get it. 

All that hard work only led to embarrassment and shame, and that’s what this perverse new cultural naivete has the potential to induce, despite its smiley-face propaganda: feelings of inadequacy for everyone who doesn’t make it to the top. Because the answer isn’t bad luck, or not enough talent. Nope, it’s because nobody tried hard enough!  Not you, and definitely not your loser parents.

Andre Dubus is widely quoted as having said “Talent is cheap. What matters is discipline.” And now we know it started before we got the career bug in our heads.  We know exactly who to blame when we don’t make it as writers (or anything else): Mom and Dad.  If only they’d believed in us more; worked us harder; pushed us to the max we would all be best sellers (or celebrities).  Then we wouldn’t have to spend so much time and money in therapy complaining about how we never grabbed the brass ring.

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How to Diss Other Authors Safely: A Quick & Dirty Guide

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Watching other authors succeed in ways you can never dream of isn’t easy.  Life isn’t fair and that goes double or triple for the writing life.  There’ll be plenty of times in your career when you wish you could hire Olivia Pope and her Scandal team to just shut—them—down.

But speaking out about your feelings isn’t a good idea.  Not so long ago, Lynn Shepherd got  lambasted all over the Internet for having urged J.K. Rowling to stop writing.  In Shepherd’s view, Rowling is a literary Mount Etna whose magma is burying way too many other authors. Cap the volcano, whatever it takes!

Whether she was kidding or being serious, I think she chose the wrong way to express herself.  As an author of crime fiction she had obvious, wonderful tools she should have used, and it’s a path any author who wants to even the score can easily take.

Write about it, but disguise the people involved.  Channel the emotion and use it to fuel fiction of some kind where you can balance the scales in any way you want.  Take control of the situation by turning the “offending” author into a character over whom you have complete control.  Their fate is now completely in your hands.  Make it brutal, gory, grotesquely funny–whatever works, whatever gives you catharsis.

Turn the author’s latest book into a joke or a disaster.  Mock the title, the theme, the reviews, whatever gives you pleasure.  I’ve done that at least once and it didn’t matter that I’m sure the quite famous author never noticed. I had a ball because I thought he was so over-praised by the reviewers and I couldn’t stand his work.

When you channel your frustration this way, you’ll not only end up rising above the feelings weighing you down, you’ll also be extra productive.  Better still, if you do a good job of disguise, nobody but you, your agent, your editor or whoever else you let in on the secret will know.

Masking the situation as fiction, you have the chance of not seeming mean-spirited and be far less likely to incite other people’s fans to shout Bansai! and launch their planes at your fleet.

A veteran of university teaching, Lev Raphael now offers creative writing workshops online at writewithoutborders.com.  He’s the author of the forthcoming mystery State University of Murder and 25 other books in a wide range of genres.

 

Digital Diet? Not For Me.

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Years ago, I followed health guru Andrew Weill’s advice and took a “news fast.”  I stopped reading newspapers and news web sites for six weeks.  I found myself calmer during that period, and spending more time both working and enjoying myself.  I read more books, I wrote more, I relaxed more.

Lately I’ve seen talk about “digital diets” or fasts: taking time to unhook completely from our constant connectedness.  I get that.  I actually returned my Android phone six months after I bought it and went back to a pre-smart phone.  I had found myself more obsessed with email than usual, checking it at doctors’ offices, on line at the post office, even when I was in my car stopped at red lights or train crossings.  I decided I need more free time away from work, and the phone was just too tempting.

But going cold turkey, for even a week?  I just can’t.  It doesn’t make sense from a business standpoint. Like most authors, my professional life is digital.

If my publisher or my editor contacts me, it’s via email.  If an editor wants me to write a story or essay for a new anthology, that’s how I heard.  Ditto with other authors or anyone who’s found my email address via my web site and wants to write me fan mail or invite me to speak at a conference, a university, a library or any of the many other venues where I do talks and readings from my work.

I’ve done entire book tours here and abroad without ever needing the phone.  In fact, the only time I’m on the phone for business is firming up details that have already been set up via email, and that’s infrequently.  And when I am connecting via phone, I’m often simultaneously checking details on line, or even emailing something to whoever’s called me.

Now that I’m also a visiting assistant professor at Michigan State University, a digital fast makes even less sense. I need to stay in touch with my students and also with other faculty members. That’s become specially important as I continue to work on the planning for a study abroad program I’m co-leading in London this summer.  Emails to various people and institutions in London have been legion.

The place where I can cut back, though, is Facebook.  I think I can live without cute cat videos for a week.  Who knows, maybe even six weeks…..

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

The Internet Isn’t Elysium

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I recently blogged about how where you live might affect your writing career, pointing out that access to various traditional media and publishing contacts is more likely in big cities.

I wasn’t remotely suggesting that people move from where they were, or discouraging anyone from writing in the first place if they didn’t live near a major media hub.  I was simply pointing out the possible downside of not living where you might have the kind of access to connections and exposure you don’t find in smaller towns and cities.

I’m keenly aware of that having grown up in New York and living in a Michigan town with only one newspaper that doesn’t do a lot of Arts coverage.

Many readers agreed with me when I cross-posted on The Huffington Post (and hundreds posted the column to Facebook), but some argued that the Internet has changed everything.  According to them, writers can go anywhere and be anywhere now.

That sounds true, but is it? There are more book stores in big cities where you can meet book sellers, and indie book stores are making a significant comeback.  There are also more radio and TV stations where you can do live interviews, more newspapers and magazines.  Those contacts can be made long distance and possibly even nurtured that way, but they’re not typically as intense as when they’re face-to-face.

Likewise, meeting writers, agents, and editors in person, sometimes casually, can’t be replaced by texting or Skyping or chatting on someone’s blog.  Obviously, you can do some of those things mentioned above by attending workshops and conferences, but you might have a head start if you’re already living where there’s a large concentration of media.

The flip side of course is competition for attention.  But that’s just as big a problem on line, maybe bigger, especially now that so many people are going indie and offering their books for $.99 or free.  No wonder ebook sales are flattening out.

Is the Internet the answer to a writer’s problems?  Sometimes, and sometimes it’s the source of brand new ones.

The Lure of “Exposure” For Writers

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There’s been lots of buzz lately on-line about how often even established authors get requests to submit their writing for free, or even speak somewhere for free.

The lure is “exposure.”

These pieces make me wince with recognition.  I’ve been publishing fiction and nonfiction about children of Holocaust survivors for over thirty years and I’ve keynoted three international Holocaust conferences.  I was traveling to Florida for a conference not so long ago, and months in advance contacted a local Holocaust Museum to let them know I’d be in town.  I asked if they’d like me to speak there about my work’ given its recognition in the U.S. and abroad.

They did.  But they had no interest in paying me even a token speaking fee for my time.  Why?  Because they insisted speaking there would get me good “exposure.”

I explained that I wasn’t a newbie, that speaking was work, that I planned all my talks and readings extensively.  After all, I was a writer and this was my business, not a hobby.  They didn’t bother replying.

I guess they thought I was nervy to ask to be compensated for my time.  I’m happy to report, though, that this happens to me rarely.  Now and then a new magazine might ask me to submit a story and say they’d be happy to “consider” it.  I thank them for their interest, and say I don’t write “on spec.”

If an editor knows my work well enough to ask me for a piece, I’m delighted to edit it as much as necessary to make it meet her or his requirements.  For one recent anthology, I did almost ten drafts of a story because I knew the editor, Derek Rubin was on target with his suggestions and I wanted to work with him to shape the story into something successful and polished.  He was going to take the story once it was “done” and I loved working with such a gifted editor.

promisedBut I don’t have the time anymore to supply people with material they can reject–that’s exposure I don’t need.

Lev Raphael is the author of 25 books in genres from memoir to mystery which you can find on Amazon.

(updated 7/25/2015)

The Writer’s Ultimate Guide to Social Media

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At every writers’ conference I’ve been speaking at lately, the hottest topic has been social media.  Wannabe and established writers flock to these sessions like deathly Coronado seeking those seen golden cities.

They seem convinced that with the right information, they can use these new tools to promote themselves into writing stardom.  And fast, too.

Any why shouldn’t they be? Session after session, book after book, writing blog after writing blog all seem to promise that it you figure out the way to use Twitter and Tumblr and Instagram and Facebook and algorithms and SEO, you’ll hit the jackpot.  Your books will be in the Top 100, you’ll have tens of thousands of followers and customers if not more–hell, you might even develop your own lifestyle brand.  Just read X’s blog or book and see how she did it……

But it’s not possible for everyone to score big, is it?  And just like all the other other promotional fads of recent years like blog tours and Skyping to book groups, for example, this heavy focus on social media for authors can just as likely waste their time and divert them from their writing.

Americans love quick fixes and snake oil, always have.  It’s not surprising, then, that so many writers are following what’s going to be a false lead for most of them.  What a temptation to imagine yourself just one hashtag away from fortune and fame…

Writing is intensely competitive, like it or not. It’s hard to have a writing career of any kind and not compare yourself to other writers; that’s endemic in the business.  You’ll always find  someone selling more books, appearing at more venues, winning more prizes, making more money than you are, getting better reviews.

But things have only gotten worse now that publishing is easier and more and more people just like you, it seems, are getting rich because they have the secret.

According to the New York Times, “A small but growing body of evidence suggests that excessive social media use can lead to an unhealthy fixation on how one is perceived and an obsessive competitiveness.”

We writers have enough ways to make ourselves miserable without even getting out of bed–hell, some of us probably can do that in our sleep. Who needs more help?

Lev Raphael’s most recent book is a novel of suspense about stalking, gun violence, and police militarization: Assault With a Deadly Lie.

Promoting Your Book Untraditionally

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Writing is an art.  Writing is a business.  Sometimes the business takes too much time from writing, but sometimes careful promotion pays off.

My most successful book marketing of all my twenty-four books came with the 19th, the memoir/travelogue My Germany.  It explores the role Germany played in my life as a Jewish writer with Holocaust survivor parents.

It was published by my first choice, The University of Wisconsin Press, which does gorgeous trade books and superb marketing.

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But I planned my own campaign, too.  I looked for all the German Studies and Jewish Studies programs in the country, studied each one, and wrote individual, personalized emails to various professors in both fields.  It took time and consideration, but it wasn’t back-breaking work by any means.

The response was terrific and I’ve ended up touring on and off for four and a half years at colleges and universities in the U.S. and Canada. I’ve also done readings and spoken at German cultural institutions, museums, synagogues and churches, and even The Library of Congress. Thanks to my publisher, the Jewish Book Council picked up the book and I appeared at a string of Jewish Book Fairs, too, but my own efforts ended up garnering me two expenses-paid tours all across Germany.

I already had a platform as one of the earliest Jewish-American authors of what’s called The Second Generation, so that helped enormously.  I wasn’t an unknown.  But a platform isn’t a guarantee, just a starting place.  I did my research and it paid off beyond what I expected.  And so I tell budding authors, “Is there a non-traditional way you can promote your work, aside from trying to do signings or reading in bookstores?  Who is your audience?  Try to find them, and then maybe they’ll find you.”

How Much is Enough?

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Many authors worry about how many words they write every day.  Some even post the tally on Facebook as if they’re in some kind of competition.

And if they’re not writing at least 500 or 1200 or 2000 words or whatever quota they’ve set, they feel miserable.  Why aren’t they working harder?  Why are they stuck?  What’s wrong with them?

If that kind of system works for you, fine.  But I think too many writers start out assuming that if they’re not actually physically writing a set number of words every single day, they’re not just slacking, they’re falling behind and even betraying their talent.

Many well-known authors like Ann Lamott (in Bird by Bird) advise beginners to hold to a daily minimum, but some days it’s simply not possible.  Hell, for some writers it’s never possible.  Why should it be?

I’ve never advised my creative writing students to write every day; I advise them to try to find the system that works for them.

I’ve never worried myself about how much I write every day because I’m almost always writing in my head, and that’s as important as putting things down on a page.

But aside from that, every book has its own unique rhythm.  I’m currently finishing a suspense novel and I’ve spent weeks on one chapter.  Some would call it obsessing.  They’d be wrong.  What I’ve been doing is musing, rewriting, stepping back, carefully putting tiles into a mosaic as it were, making sure everything fits right before I go ahead, because this is a crucial chapter.  I’ve also been doing some fact-checking because guns are involved and I’ve had to consult experts. I barely have ten pages, yet there are times when I’ve written ten pages in a day on this same book.

The current chapter is the book’s most important one, where the protagonist and his pursuer face off, and it’s got to be right.  So when I re-work a few lines that had been giving me trouble and find that now, they finally work, that makes me very happy.

And if I don’t write a word, I know I will be, soon enough.