Publishing

Location, Location, Location

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Writers and other publishing types love to give new writers advice about how to be successful.  I find these columns and blogs in my Facebook feed at least daily if not more often.

But there’s one subject they never mention: location.

Despite the Internet, despite Twitter, Facebook, Goodreads, Tumblr and all the rest of the ways to reach, create, and seduce fans, where you park your laptop can be as important as what you write and how you promote yourself.  Publishers are gaga about social media, but they’re always touting something new.  Before tweeting it was blog tours and before that book trailers.

Life as a writer can be very different in a city with lots of traditional media.  Even though they’re declining, newspapers can still give you inimitable coverage in reviews, features, and interviews.

Likewise, being able to appear on many radio stations still makes a difference in getting the word out locally to help build your audience before you break big.

And if you’re in a media nexus like New York, you’re more able to make face-to-face connections with other writers, with reviewers, with editors and agents at parties, book signings and readings.  These are precious contacts that writers living in East Podunk just can’t make happen for themselves.  Random contacts at summer writing workshops and yearly conferences aren’t the same thing.

Being in a big city also means lots of colleges and universities.  They offer the opportunity of speaking gigs and something else: invitations to teach at writing workshops.  That world is pretty much a series of closed circles.  A writer I know who runs one in the New York area confided that she only invited her friends in the New York area.  Other writers who make various circuits say they see the same people over and over.  If someone breaks into that group, she’s usually a star, not a newbie.

Of course, being born into a family of writers trumps everything: That’s the ultimate good location.

Success As A Writer Is Soooooo Unpredictable

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Poor newbie writers.  Everywhere they turn, someone’s telling them how to be successful.  Go indie!  Publish traditionally!  The advocates of each path offer mind-numbing statistics to prove their points.  It’s as frantic as those middle-of-the-night infomercials for exercise machines that will trim belly fat in only ten minute sessions, three times a week.

Of course, these machines are modeled for you by men and women with killer abs and minimal body fat.  You and I will never look like that unless we give everything up and hire live-in trainers.  And even then, as the coach said in Chariots of Fire, “You can’t put in what God left out.”

I’ve lost my patience with super-successful indie or traditionally-published authors telling the world to publish and promote your books the way they did because look how great things turned out for them.  Each side reports the benefits of what they’ve done with certainty and conviction, and of course they’re either best-selling authors on the newspaper lists or best-selling authors on Amazon.  Or both.

First-time authors sometimes publish big with a New York press, and sometimes they make it big going indie (and possibly go bigger switching to legacy publishing).  It’s all a crap shoot.

Most authors will never reach the heights of these newly-minted experts, and not through any fault of their own.  It doesn’t matter how hard you work, how good your book is, luck and timing are key ingredients that can’t be corralled.  Books have their own karma.  The right book at the right time published in the right way booms. We have no control over how our books succeed or fail, but we can control how good they are before they reach readers.

But nobody can predict it’s going to happen.  And the authors who share their glorious experiences need to realize that though they may want to inspire and enlighten wannabes, at some level, they just make the rest of us drool or wish we’d listened to our parents and gone into something less unpredictable like Accounting.

The author of 25 books in many genres, Lev Raphael has taken his twenty years of university teaching online to offer unique creative writing workshops at writewithoutborders.com

An Author Chooses His Favorite “Child”

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Fans often ask me at readings which of my two dozen books is my favorite.

The answer doesn’t pop up immediately, because I’ve published in so many genres: memoir, mystery, literary novel, short story collections, psychology, biography/literary criticism, historical fiction, Jane Austen mash-up, vampire, writer’s guide, essay collections.

I love them all, or I wouldn’t have written them, but my 19th book My Germany has a special place in my writer’s heart. It’s more deeply personal than my other books, and it’s also the one I struggled with most.

[cover]

I’m the son of Holocaust survivors, and the book is a combination of history, family history, travelogue, mystery, and coming out story as I explore the role that Germany–real and imagined–played in my family while I was growing up and in my own life as an adult and an author.

It wasn’t an easy story–or set of stories–to tell. It took me more than five years to figure out the book’s structure of the book, and to let go of trying to force it into a specific mold. I finally realized that I could blend genres, and that set me free to follow the advice Sir Phillip Sydney’s muse gave to him: “Look in your heart, and write.”

My Germany is also the book that garnered me the most speaking gigs of any book in my career, including two tours in Germany where I spoke in over a dozen different cities, and sometimes even read from it in German.  It was a book I didn’t guess I would even want to write, and then a book that surprised me in many ways.

P.S. 4/22/15: Five years after it was published, it’s still getting me invited to give talks and readings…..

Lev Raphael is the author of 25 books in genres from memoir to mystery and you can find them on Amazon.

Instagram Authors?

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The New York Times recently reported that fashion designers like Jason Wu and Diane von Furstenberg are turning to Instagram for inspiration and to take the pulse of their fans.  They monitor where and how fans are wearing their designs and also poll fans for opinions and suggestions for their work.

The iPhone app is apparently “generating 25 times the level of engagement of other social media platforms.”  So when will publishers start pushing their authors to switch to this hot new social medium that’s outpacing Facebook and Twitter?

Think of the possibilities!  Authors could find out where and when fans are reading their books.  They could post and enhance photos of themselves on tour and at work. They could post images of how they imagine their characters, seek advice about book covers, and generally engage with their fans 25 times more than they do already on any other social medium and have their photos instantly posted to Facebook, Twitter, Flickr, Posterous and Tumblr.

Every aspect of their lives, from morning to night, could be photographed and commented on.  Best of all, the Instagram community doesn’t seem to generate the kind of snark other platforms do.

And if they plunged into the new, new thing, they could also catch up with the shifting social media landscape, discovering why Instagram is so hot, why Facebook acquired it for one billion dollars, and why it has this stellar track record, as Kelly Lux reports on her blog:

  • Launched on October 6, 2010
  • #1 in the App Store within 24 hours of launch
  • iPhone App of the Week
  • Holds the record as quickest to reach 1 million downloads, occurring on December 21, 2010
  • Launched 7 new languages
  • An Instagram photo made the cover of the Wall Street Journal
  • Surpassed 25 million users in early March, 2012

The possibilities for authors and their fans are endless, and publishers will no doubt be relentless in chasing after the next Holy Grail of PR.

If they’re not doing so already.

The Novel Vanishes

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Years ago my dark family novel The German Money was optioned for film.  After my initial excitement, I read successive drafts of the screenplay with a sense of loss.  My novel was disappearing page by page.

In the end, the production deal fell apart and I was relieved: If the screenplay had been made, it would not have been my book that I was watching.

I thought of that reading the reviews of the new PBS film The Lady Vanishes.  Many compared it invidiously to the 1938 movie of the same name by Alfred Hitchcock based on The Wheel Spins by Ethel Lina White.

Though widely admired, his film completely subverted the book’s tone and undercut its raw emotional power.  I find it painful to watch, almost amateurishly silly, one of Hitchcock’s weakest films.

However, the novel haunts me.  Iris Carr is a spoiled socialite, alone in the world though she’s surrounded by so-called friends and suitors.  She seems shallow, but she’s aware that the life she’s living is empty and that she’s been far too lucky in life.  All that changes when she gets terribly lost on her Balkan vacation and realizes how isolated she is, and how vulnerable.

Those feelings intensify on her train ride across the Balkans to Trieste when her English seat mate disappears, Iris claims a conspiracy, and passengers call her everything from a mere nuisance to hysterical.

The new movie is splendid and frightening, and very true to the novel. But I doubt the critics who disliked it bothered to read the novel or they wouldn’t be calling this new version a “remake” of Hitchcock’s film when it’s not.  Watching The Lady Vanishes, I wished the writer adapting The German Money book had been even half as interested in capturing the essence of my book.