Promotion

Why I Stopped Going To Bouchercon

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As soon as I started publishing mysteries in the mid-nineties, publicists and my editors urged me to go to all the mystery conferences I could manage, especially Bouchercon.  That’s the biggest one of them all and attracts writers and fans from around the world.

I went, year after year, to half a dozen different conferences around the country–and even one at Oxford University.  What I discovered, among other things, was that many were a waste of time and Bouchercon was in some ways highly over-rated.

I enjoyed meeting fans there and running into authors I admired.  But I had more time with Walter Mosley, for example, when our paths crossed in Texas on separate book tours than was possible at Bouchercon.  I had dinner with him and a group, heard him do a killer reading, and then we got together for drinks later and talked for a few hours about the logistics of developing a series.  It felt like a mini-workshop/retreat.

He’s been gracious and charming wherever I’ve met him, but at Bouchercon, I got the sense with other famous authors that the motor was running and they were waiting for someone more important than me to come along while we chatted.  And there was always that sense of clamor wherever you went.

For fans, Bouchercon can be a dream, a feast: so many authors, so little time!  But for midlist authors who’ll admit it off the record (and many of them have to me), the conference is pretty much the same thing over and over.  I’ve listened to some authors tell the identical anecdotes on more than one panel and the panels themselves, well….  It’s great if you haven’t heard it all before, but not so great if you’re a veteran.

Authors supposedly get terrific exposure at Bouchercon.  I don’t believe that’s always true.  The famous writers are the ones who get exposure.  The rest of us can get eclipsed, exhausted, and wonder why we bothered.  I once chaired a standing room only star-studded panel with over 450 people there, and the recording was the best seller of the entire conference.  Did it budge my books sales at the conference book room or afterwards or even that following year?  Barely.

I had spent $750 for a full page program ad, plus another $1000 on the hotel, meals,  and air fare. For that money, I could have had a lovely weekend vacation with my spouse somewhere totally stress-free.  Or gone to more than one smaller mystery conference.

That doesn’t mean writers should avoid Bouchercon.  But if you’re a mystery author, and especially if you’re a newbie, think carefully about your goals, the reality of attaining them, and what your budget is.  Bouchercon can be enjoyable if you can do it inexpensively (like if it’s nearby)–and if you’re not averse to massive crowds. But it’s wise to consider smaller conferences like Magna cum Murder or Left Coast Crime where you might do better, spend less, and have more fun. The smaller conferences are more affordable, less crowded and overwhelming, your fans have more access to you, you can  network more readily with other authors including the stars–and the entire event is less frantic and stressful, especially if you’re a writer who’s introverted.  And so many of us are…..

Lev Raphael is the author of The Edith Wharton Murders and 24 other books in genres from memoir to horror.

 

Writers: Don’t Get Trapped By Social Media

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For the last few years, at every writers’ conference I’ve attended, the hottest topic has been social media.  Writers crowd these sessions like medieval pilgrims seeking miracles at a shrine. They seem convinced that with just the right piece of information, they can use social media to promote themselves into writing stardom.

Any why shouldn’t they be? Session after session, book after book, writing blog after writing blog all seem to promise that if you figure out the way to use Twitter or Goodreads or Tumblr or Instagram or Facebook or Amazon algorithms and SEO you’ll hit the jackpot.  Just read X’s blog or book and see how she did it…… Your books will be in the Top 100, you’ll have tens of thousands of followers and customers–if not more.  Hell, you might even develop your own lifestyle brand.  You won’t just have a platform, you’ll have a ziggurat.

But it’s not possible for every writer to score big, is it?  And just like all the other other promotional fads of recent years–like blog tours and Skyping to book groups–this heavy focus on social media might end up wasting an author’s time.

Americans love quick fixes and snake oil, they always have.  It’s not surprising, then, that so many writers are following what’s going to be a false lead for most of them.  It’s really tempting to imagine yourself just a hashtag away from fortune and fame.

Writing is intensely competitive. It’s hard to have a writing career of any kind and not compare yourself to other writers–that’s endemic in the business.  You’ll always find  someone else selling more books, appearing at more venues, winning more prizes, making more money than you are, getting better reviews (deserved or not). But things have only gotten worse now that publishing is easier, and more and more people just like you, it seems, are getting rich because they have the secret.

According to the New York Times, “A small but growing body of evidence suggests that excessive social media use can lead to an unhealthy fixation on how one is perceived and an obsessive competitiveness.” We writers have enough ways to make ourselves miserable without even getting out of bed–hell, some of us probably can do that in our sleep. Honestly, who needs more help?

Do you feel pressured as a writer to be engaged with social media? How do you deal with the pressure?

Lev Raphael is the author of 25 books in genres from memoir to mystery to historical fiction–and beyond. His web site is levraphael.com and you can find his books on Amazon.

Authors: Don’t Forget that Writing is a Business

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My father had a small business which I thought imprisoned him, and as a kid, I swore I would never “do retail.” .

Boy, was I wrong!  As an author, I wound up owning my own small business and it’s as vulnerable to competition and the vagaries of the market place as any physical store.  Sometimes it’s just as exhausting.

From the beginning of my book publishing career in 1990, I was deeply involved in pushing my work, contacting venues for readings, investing in posters and postcards, writing my own press releases when I thought my publisher hadn’t done a good job, and constantly faxing or mailing strangers around the country about my latest book.  I spent thousands sending myself on tour when my publisher wouldn’t do it or going to conferences to push my work and build my presence, and so did many of my friends.

Then came the Internet and everything shifted to email.  Add a web site that needs constant updating, newsletters, going on Twitter and Facebook, maintaining visibility on various listservs, blogging, blog tours, producing book trailers, updating ebooks in various ways, and the constant reaching out to strangers in the hope of enlarging your platform and increasing sales.  It never ends.

And neither does the advice offered by consultants.  I’m constantly deluged by offers to help me increase my sales, drive more people to my web site, help me discover the secrets of SEO.  They come on an hourly basis and when they tout success stories, I sometimes feel as if I’m trapped on a low-performing TV show while everyone else on the schedule is getting great ratings.

Going independent for a few books after I published with big and small houses momentarily made me feel more in control, but that control morphed into an albatross.  When my 25th book was published recently by a superb university press I was relieved to be intimately involved in things like the cover art and promotion, but not be the one ultimately in charge of every aspect of production.

The burden of business has often made writing itself harder to do, and sometimes it can even feel pointless because it initiates a whole new business push.  But that’s the author’s life, like it or not.

If you’re going to be an author, prepare to work your butt off at things that might not come naturally to you and might not ever feel comfortable, whether you’re indie published or traditionally published.  Way before the book even sees publication.  Do your research.  Know your genre. Be smart.  Be patient.  Play the long game.  Hope for success, but don’t expect miracles.

One author friend who’s been a  New York Times seller for years confided to me that despite all the success, “I feel like a pickle salesman, down on the Lower East Side in 1900, hawking my goods.”

http://blog.women-on-the-road.com/wp-content/uploads/2012/12/LES-310x397.jpgLev Raphael is the author of 25 books in genres from memoir to mystery which you can find on Amazon and Barnes & Noble.

Did George Bush Really Write That Book About His Father?

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All over the country, newspaper reviewers are wasting space reviewing George Bush’s biography about his father. Whether they pan it or praise it, they’ll say over and over, as Michiko Kakutani recently did in The New York Times, things like “he writes–” or “he says–”

Does he?

I reviewed for the The Detroit Free Press, The Washington Post, The Jerusalem Report and other print outlets for well over a decade, but I avoided celebrity-authored bios or memoirs for a simple reason. They were almost never written by the “authors,” but compiled from tape recorded interviews, ramblings, or notes and written by a professional ghost writer. I learned this early on in my own publishing career when one writer friend told me she had been asked to do a best selling author’s memoir, and another told me what he was ghosting.

In my view, when reviewers pretend that’s not happening, they makes themselves complicit in the fiction that these celebrities have actually written the book that flaunts their name, a book they’ve gotten huge advances for.

Bush wrote a book about his father? Have people forgotten what a juvenile attitude this man has about books?

Back when he was President, he and his senior advisor Karl Rove acted liked they were in elementary school, competing with each other to see who could read more books per year. Bush won, of course, supposedly reading ninety-five books yearly for three years straight, which is close to what I used to read as a professional reviewer. And of course his consigliere swore that Bush “loves books, learns from them, and is intellectually engaged by them.”

Truly engaged readers can’t stop talking about books they enjoy, and sometimes even books they dislike. But given his love of books, it’s strange that nobody ever reported Bush discussing a book with them, anywhere. At meetings of world leaders, the President was widely known to chat only about his colleagues’ flights and if they were able to sleep on the plane. He never brought up books that he supposedly had read (like Team of Rivals) when that would have been a perfect opportunity, especially if his favorite topics were supposedly history and biography.

The only proof we had that he was reading steadily was testimony from his personal friend Karl Rove, just as the only proof we have that he wrote this new book is his name on the cover.

But the saddest part of the book race Bush ran with his crony was that reading sounded like a real burden, otherwise why compete in the first place, and in such a bizarre way? Rove reported that “We kept track not just of books read, but also the number of pages and later the combined size of each book’s pages–its ‘Total Lateral Area.’ ” So the number and size of pages apparently meant as much to Rove and Bush as what was on them. Maybe more?

41: A Portrait of My Father is only 304 pages with the Acknowledgments and Index starting on p. 277, and physically it’s on the smaller side for a political hardcover: 5.8 x 1.1 x 8.5 inches. By their own strange standard, this new book doesn’t score very high, does it?

BTW, Michiko Kakutani is one of my least favorite reviewers, and this bit of praise in her review has to be one of the smarmiest things she’s written in a long time:

“As for Mr. Bush’s descriptions of the West Texas world that greeted him and his parents in the 1950s, they are evocative in a way that attests to his painterly eye. “We lived briefly at a hotel and then moved into a new 847-square-foot house on the outskirts of town,” he recalls. “The neighborhood was called Easter Egg Row, because the developers had chosen vibrant paint colors to help residents tell the houses apart. Our Easter egg at 405 East Maple was bright blue.”

Really? That’s what one of the country’s most influential book reviewers considers evocative writing? You have to have a painterly eye to notice the colors of the houses around you? How is Bush being “evocative” if the image was handed to him by the neighborhood’s actual name? He’s just reporting what was there.

A passage like that makes you wonder. Is the reviewer angling for an invitation to a Bush party? Desperate to say something positive? Or just running out of steam? Maybe a bit of all three….

Lev Raphael’s 25th book Assault With a Deadly Lie is a novel of suspense about stalking, gun violence and the militarization of our police forces.

 

Writing Is My Business, But So Is Business

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My father had a small business which I thought imprisoned him, and as a kid I swore I would never “do retail.”

Boy, was I wrong.  As an author, I wound up owning my own small business and it’s as vulnerable to competition and the vagaries of the market place as any physical store.  Sometimes it’s just as exhausting.

From the beginning of my book publishing career in 1990, I was deeply involved in pushing my work, contacting venues for readings, investing in posters and postcards, writing my own press releases when I thought my publisher hadn’t done a good job, and constantly faxing or mailing strangers around the country about my latest book.

Then came the Internet and everything shifted to email.  Add a web site that needs constant updating, Twitter and Facebook, keeping a presence on various listservs, blogging, blog tours, producing book trailers, updating ebooks in various ways, and the constant reaching out to strangers in the hope of enlarging my platform and increasing sales.  It never ends.

And neither does the advice offered by consultants.  I’m deluged by offers to help me increase my sales and drive more people to my web site.  They come on a daily basis and when they tout success stories, I sometimes feels as if I’m trapped on a low-performing TV show while everyone else on the schedule is getting great Nielson ratings.

Going independent for a few books after I published with big and small houses momentarily made me feel more in control, but that control morphed into an albatross.  My 25th was brought out by a superb university press and I’m relieved to not be in charge, just consulted.  Ditto with nos. 26 & 27, mysteries published by Daniel and Daniel.

Way too often, the burden of business has made writing itself harder to do, and sometimes it’s even felt pointless because it initiates a whole new business push.  So this isn’t a blog that promises you magic solutions to your publishing problems.  This blog says: If you’re going to be an author, prepare to work your butt off at things that might not come naturally to you and might never feel comfortable, whether you’re indie published or traditionally published.

One author friend who’s been a perpetual NYT best seller confided to me that despite all the success she’s had, “I still feel like a pickle salesman, down on the Lower East Side in 1900.”

 

Lev Raphael is the author of 27 books in genres from memoir to mystery.  He coaches and mentors writers as well as editing manuscripts at writewithoutborders.com.

 

Instagram Authors?

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The New York Times recently reported that fashion designers like Jason Wu and Diane von Furstenberg are turning to Instagram for inspiration and to take the pulse of their fans.  They monitor where and how fans are wearing their designs and also poll fans for opinions and suggestions for their work.

The iPhone app is apparently “generating 25 times the level of engagement of other social media platforms.”  So when will publishers start pushing their authors to switch to this hot new social medium that’s outpacing Facebook and Twitter?

Think of the possibilities!  Authors could find out where and when fans are reading their books.  They could post and enhance photos of themselves on tour and at work. They could post images of how they imagine their characters, seek advice about book covers, and generally engage with their fans 25 times more than they do already on any other social medium and have their photos instantly posted to Facebook, Twitter, Flickr, Posterous and Tumblr.

Every aspect of their lives, from morning to night, could be photographed and commented on.  Best of all, the Instagram community doesn’t seem to generate the kind of snark other platforms do.

And if they plunged into the new, new thing, they could also catch up with the shifting social media landscape, discovering why Instagram is so hot, why Facebook acquired it for one billion dollars, and why it has this stellar track record, as Kelly Lux reports on her blog:

  • Launched on October 6, 2010
  • #1 in the App Store within 24 hours of launch
  • iPhone App of the Week
  • Holds the record as quickest to reach 1 million downloads, occurring on December 21, 2010
  • Launched 7 new languages
  • An Instagram photo made the cover of the Wall Street Journal
  • Surpassed 25 million users in early March, 2012

The possibilities for authors and their fans are endless, and publishers will no doubt be relentless in chasing after the next Holy Grail of PR.

If they’re not doing so already.